Ontario is banning a new Big Pharma marketing scheme that uses electronic medical records to sell drugs.
The prohibition comes after a Star investigation found Telus Health has been inserting electronic vouchers for brand name drugs into its popular medical record software (EMR) used by thousands of doctors across Canada.
“Ontario patients must have confidence that (prescribing) decisions are not influenced by marketing programs or electronic vouchers,” Health Minister Dr. Eric Hoskins said in a statement.
Read more at The Toronto Star