The federal government has spent millions on online advertising since Prime Minister Justin Trudeau came to power and is getting increasingly sophisticated in its ability to target its messages to Canadians.
A study by iPolitics of 682 pages of documents tabled recently in the House of Commons reveals that government departments spent more than $3.3 million between the time Trudeau’s government was sworn in and April 22, 2016. Of that amount, Google pocketed $1 million, with government promotions for everything from getting Canadians to help support Syrian refugees to recruiting candidates for the Canadian Armed Forces.
Government departments also “liked” Facebook, spending more than $904,822 to get their message out on the popular social media platform during that time frame. Yahoo was next at $406,920 followed by Twitter at $364,090. The government also spent more than $161,847 on YouTube, $96,051 on Bing and $17,608 on advertising on Huffington Post.
Source: Trudeau government spending millions on digital ads IPOLITICS