A $300,000 ad campaign from the Canada Pension Plan has landed some prime-time slots on Canadian television, but has critics decrying it as a waste of taxpayer money.
The two-month campaign is designed to promote the work of the Canada Pension Plan Investment Board, using slogans like “investing today for your tomorrow” as a cover of Great Big Sea’s “Ordinary Day” plays in the background. The spots have appeared during breaks in the NFL playoffs and during the IIHF World Junior Hockey Tournament.
Canadians are required by law to contribute to the CPP, which has critics questioning the need to advertise something they are forced to participate in.
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